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Keyword Research Process & Strategy

Keyword Research is the process of Search Engine Optimization (SEO) involves identifying the popular words and phrases which are mostly people enter to search on search engines likes Google, Yahoo, Bing, etc. This is a great attempt to rank up of your profile for certain popular words because the keyword research describes how much of these words are in demand and how it is difficult to rank up your website for those certain keywords relating to the website.

Here are the best keyword research tools to form a keyword foundation for SEO

1-Google Keyword Planner

This is the best tool for keyword research as it is easy to see and process. With this keyword research tool, you can generate more data from the Google which is the popular engine to be targeted while optimizing your website. You just have to put the keyword, you are searching for your industry and it will show you the excellent research with the list of popular keywords. Along with the Keyword, there are many offers given with this app:-
  • You will get the information about your competitor.
  • New ideas to increase your effective content.
  • Bids for the suggestive keywords.
Keyword Research
Keyword Research

2- KWFinder

This is the best long tail keyword research tool. It not only provides the keyword looking for but also includes the traffic, page visibility, search volume, CPC, the trend of that keyword. With the one click on any keyword, the second pane pop-up showing the difficulty level like which domain is targeting that keyword, backlinks, social share and much more detailed information about that particular keyword. You can also search the keyword with the location like either it is local or national or an International search: By city, state, country, etc.

3-Google Correlate

Google Correlate is the amazing app as keyword research tool. It is best to have all the advice from the source, where we want to rank up our website i.e. Google Search Engine.
This tool provides you with the keyword for your targeted word with the long tail so you can rank with the added suffix or prefix. With this information, you can proceed with your search with the long-tail Keywords.

Keyword Research
Keyword Research

4- Keyword Tool

If you are using Google’s Keyword Planner for keyword research then you should also go for the Keyword Tool. Keyword planner doesn’t always show the long-tail keywords that you can easily get by the Keyword Tool. The Keyword tool manages to create its database of the long-Tail keyword with the use of Google Auto Complete data

Keyword tool is free for the first 750+ keyword suggestions. You can sign up for the pro version to see data such as search volume, CPC on AdWords, and competition.
Not only for your website, has it also worked to search long tail keywords for YouTube, Bing, Amazon, and the App Store. You can also export your result data through CSV.
The export offers up to date metrics on the following data points:

  • Keyword
  • The specific URL in ranking positions 1 through 10 (where available)
  • Occurrences on the page
  • Average monthly search volume
  • Average Cost per Click (CPC)
  • Number of outbound links
  • Relevancy score
  • Word count on the page
  • Number of backlinks to the page
  • PageRank of the page
  • PageRank of the domain
  • Number of backlinks to the domain
  • The age of the domain
  • Links Score
  • Difficulty Score
  • Trust score
Keyword Research

5- SEM Rush

SEM research is the unbeatable app for Keyword Research with the list of different other features. Advanced features offered by the SEM Rush are:- SEO and PPC research: This feature offers you the best keyword search for both Bing and Google with the deep information about the keyword like a number of result and copies, trend, volume to have a beneficiary result for the search word. Long Tail Keyword Research: It provides you with the keyword having search volume 10 queries per year. Also, you can use its collection data for low competition, add a suffix for enhancing search. Competitive analysis: SEM rush also allows you to find the keywords of your competitor for which they are ranking. Also, you can get into the competitor page to analyze their content to yours attractive and effective.

6-Moz’s Keyword Explorer

This tool is best for tally your keyword list you’ve searched. This tool draws the information from the Google suggest, Keyword Planner and related searches. You can easily upload your search list on Moz’s Keyword explorer to get the all the insight info and priority of each keyword as per the requirement of your industry based on the recent data.

Keyword Research

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How Keyword Research is helpful?

  • Add best keywords to your website based on the monthly searches, your industry and many more.
  • Add Long tail keywords to your content to make it more effective.
  • Find out the keywords having higher search volume out of the keyword list.
  • Helps you to increase your search engine ranking.
  • Get more information about your competition and your leading competitors.
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